US: MillerCoors to launch new strong beer, cider brands
Click through to view an image of Smith & Forge Hard Cider
MillerCoors has confirmed it will introduce a new strong beer and high abv hard cider in the US next year.
Miller Fortune, a "golden" lager will have an abv of 6.9% and compete with Anheuser-Busch InBev's 6% Bud Light Platinum, the trade publication AdAge first reported. It will be packaged in an all-black bottle with an embossed design.
MillerCoors, jointly-owned by SABMiller and Molson Coors, registered the trademark for Miller Fortune earlier this year.
Smith & Forge Hard Cider, with an abv of 6%, will target male drinkers, according to the report. MillerCoors has suggested there is a “massive unmet need” for ciders aimed at men.
A company spokesperson confirmed to just-drinks today (16 August) that the launches will happen in the "first half" of 2014.
Earlier this month, MillerCoors reported a drop in first-half sales and profits.
To read an exclusive just-drinks comment piece on the emerging cider opportunity in the US, click here
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