US: MillerCoors targets NASCAR with Miss Coors Light post

By just-drinks.com editorial team | 10 September 2010

MillerCoors has created the role of Miss Coors Light in the US to tap into the brand's status as the official beer of NASCAR.

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MillerCoors has created the role of Miss Coors Light in the US to tap into the brand's status as the official beer of NASCAR.

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