Insight - US: MillerCoors plans brand spend to lift beer sales

By Chris Mercer | 9 February 2010

MillerCoors is planning to formally launch draft-beer kegs of Miller Lite and Coors Light in the US off-trade as it looks to boost beer sales in a depressed market by targeting home drinkers.

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MillerCoors is planning to formally launch draft-beer kegs of Miller Lite and Coors Light in the US off-trade as it looks to boost beer sales in a depressed market by targeting home drinkers.

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