US: MillerCoors launches "air-vented" Coors Light can

By | 29 May 2013

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MillerCoors has unveiled a new can for its Coors Light brand in the US that features a wider mouth and two air vents for an easier pour.

The can, which MillerCoors has branded “The World's Most Refreshing” as part of a new campaign, will roll out next month, the brewer said last week. It also carries previous packaging innovations such as cold indicators and a liner that claims to keep the beer cold for longer.

The summer campaign behind the launch consists of three TV ads and on-premise activations. Custom vending machines will also give away free cans to consumers that take part in a US-wide sweepstake that can be accesed on the brand's social media sites.

Expert analysis

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Sectors: Beer & cider, Product launches

Companies: Coors

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