Click through to view MillerCoors new can

Click through to view MillerCoors' new can

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MillerCoors has unveiled a new can for its Coors Light brand in the US that features a wider mouth and two air vents for an easier pour.

The can, which MillerCoors has branded “The World's Most Refreshing” as part of a new campaign, will roll out next month, the brewer said last week. It also carries previous packaging innovations such as cold indicators and a liner that claims to keep the beer cold for longer.

The summer campaign behind the launch consists of three TV ads and on-premise activations. Custom vending machines will also give away free cans to consumers that take part in a US-wide sweepstake that can be accesed on the brand's social media sites.

Expert analysis

Global Beer Tax Tables, 2012

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on more