US: MillerCoors apologises, pulls Puerto Rican flag Coors Light cans
MillerCoors has been forced to withdraw the cans from sale
MillerCoors has withdrawn from sale specially-produced Coors Light cans featuring the Puerto Rican flag and apologised after complaints from a campaign group.
The brewer had produced the can to mark this Sunday's New York City Puerto Rican Day Parade, where it is the main sponsor. However, complaints suggested putting the flag on a beer can was "disrespectful" and "trivialises" the contribution of the Puerto Rican community to the city.
The parade's officical theme this year is also: “Salud: Celebrate Your Health.”
Following the controversy this week, MillerCoors, a JV between Molson Coors and SABMiller, yesterday wrote to Puerto Rican campaign group 'Boricuas for a Positive Image' apologising and announcing it was pulling distribution of the can.
"We are no longer producing the packages... and effective tomorrow we will cease distribution as well," Nehl Horton, MillerCoors' chief public affairs and communications officer, wrote in the letter.
He added: “We apologise if the graphics on our promotional packaging inadvertently offended you or any other members of the Puerto Rican community."
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Molson Coors Brewing Company (TAP) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been comp...
The 2012 acquisition of StarBev raised Molson Coors from ninth to seventh in the global beer market and significantly expanded its international coverage. This profile analyses the opportunities deriv...
Global Beer industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The profile also ...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- just The Preview - Carlsberg's Q2 & H1
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat