US: MillerCoors air-vented can claims face FTC probe
MillerCoors' air-vented can launched earlier this year
MillerCoors is facing a review from the US Government's Federal Trade Commission (FTC) over claims made in an advert that have been challenged by its rival, Anheuser-Busch InBev.
The National Advertising Division said yesterday (13 August) that it is referring the brewer to the FTC because of its “refusal to participate in a review of certain advertising claims”. A-B InBev's complaint focuses on MillerCoors' TV, radio and digital ads around its Coors Light “air-vented” can launched earlier this year.
The Budweiser brewer challenged the claim that the Coors Light cans are technologically superior to other beer cans, the NAD said. Disputed claims included: “the world’s most refreshing can” and “smoother, more refreshing pour”.
MillerCoors did not offer a “substantive response” to the challenge, the NAD said. The company, jointly-owned by SABMiller and Molson Coors, branded the challenge “frivolous” and said that its claims were either “puffery” or “literally truthful”. The ads are due to stop by the end of next month, MillerCoors told the NAD.
“Given the advertiser’s decision against participation in the self-regulatory process, NAD has referred the advertising at issue to the Federal Trade Commission for review,” the regulator said.
Nobody from MillerCoors was immediately available for comment.
In this, the final part of just-drinks' management briefing for January, Euromonitor takes a look at what the year ahead has in store for the global brewing industry....
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted,...
After the Denver Broncos were comprehensibly beaten by the Seattle Seahawks 43-8 in yesterday's Super Bowl, some suggested the team needn't have shown up. Could the same have applied to advertisers? ...
The UK division of Anheuser-Busch InBev has confirmed to just-drinks that it will not renew Budweiser's sponsorship of The FA Cup football tournament in the country....
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- Is Brown-Forman at the end of the SoCo road?
- Are we kidding ourselves over craft spirits?
- Is time right for TWE to move for Diageo's wines?
- Will a sexed-up SABMiller tempt AB InBev?
- Diageo, Treasury Wine Estates quiet on wine sale
- Diageo secures Xerox Corp CFO as finance head
- Tesco pulls several Carlsberg SKUs in UK
- Former Pernod Ricard exec joins Wakefield Wines
- Scotch whisky sees sales turn corner - SWA head
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research