US: Miller launch takes its cue from Mexico
By just-drinks.com editorial team | 7 February 2007
Miller Brewing Co. is to launch a beer flavoured with lime and salt, a brand that will take its cue from "chelada", a Mexican-style beer.
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Miller Brewing Co. is to launch a beer flavoured with lime and salt, a brand that will take its cue from "chelada", a Mexican-style beer.

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