US: Miller challenges A-B to match NASCAR wager
The Miller Brewing Co. has challenged Anheuser-Busch to match the wager placed on its Blue Deuce Miller Lite car finishing ahead of the Budweiser car in the final NASCAR Sprint Cup in the US.
The company said yesterday (6 February) that it has wagered US$25,000 on its Miller Lite NASCAR Sprint Cup team beating the Budweiser car at the Palms Casino Resort and has written to A-B chief August Busch IV, encouraging him to take part in the charity-led challenge. Should Miller win the bet, it will donate the winnings to the Kurt Busch Foundation charity.
Miller's president and CEO Tom Long said: "Even though it is a big spread, we have a ton of confidence that the Miller Lite Dodge will come out on top."
This is the third consecutive year Miller Lite has engaged A-B in a friendly challenge in the days leading up to the start of the NASCAR season. In the last two years, A-B has declined Miller's offer.
Long added: "Both companies have a great racing tradition, and we historically love to compete. This is just a fun way to add more interest to the sport and to our beers. In the spirit of friendly competitiveness, I hope they'll accept."
In the end, the fall of Anheuser-Busch to a sweetened bid from InBev has been far swifter than most commentators expected. And, after close to 150 years of proud independence, the King of Beers will h...
Ten facts about Anheuser-Busch:...
The top ten most visited stories on just-drinks this week:...
Brewery giant Anheuser-Busch (A-B) is looking to run its US operations on 15% renewable fuel by 2010....
Shares in SABMiller fell this morning (31 July) after the brewer said organic lager volumes dipped 1.6% in its first quarter....
Grupo Modelo is likely to form a partnership with new Anheuser-Busch owner InBev, despite the Mexican brewer's insistence that it has several options available, analysts believe....
Rising beer prices have helped Mexican drinks group Fomento Economico Mexicano (FEMSA) to increase sales by more than 8% in the first half of this year....
Grupo Modelo has posted a slide in profits for its second quarter, with sales stagnating in the three-month period....
- Pernod Ricard 's first-half results - Preview
- Carlsberg's Q4 & full-year results - Preview
- Heineken's FY performance by region - Focus
- Carlsberg's full-year performance by region
- Key trends for beer in 2016 - Focus
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller