The Miller Brewing Company aired a one-second advert in the US during coverage of the Super Bowl yesterday (1 February) for its Miller beer brand.

'Miller High Life' aired during an ad break in the game and followed a 30-second 'teaser' ad which launched on 20 January.

"We didn't need to spend millions of dollars for half-a-minute when our common sense philosophy can be conveyed in just one second," said High Life senior brand manager Kevin Oglesby.

The advert, which can be seen on the website www.1SecondAd.com, featured a High Life deliveryman and aired throughout the majority of the US on local NBC network affiliates.