Miller Brewing Co. has appointed a former executive from US conglomerate GE to lead strategy and planning at the US brewer.

The SABMiller unit has named Kevin Self as senior vice president of strategy and planning. Self will take up the role on 29 January.

Since 2001, Self worked at GE Healthcare, a division of the General Electric Co., where he was most recently director of global business development.

Miller president and CEO Tom Long said on Friday (12 January): "Self brings us great experience, expertise and a passion for winning that will help us achieve our aggressive growth goals."

Self replaces Charlie Frenette, a non-executive director and a special advisor to Miller, who ran the company's strategy and planning function on an interim basis.

In recent months, Miller has bolstered its portfolio of craft and import beers to boost sales in the US.

The brewer has added two Peruvian brews, plus one beer each from Colombia and Poland, to its stable in a fresh to tap into booming demand for imports in the US.

Last July, SABMiller paid US$215m to buy US niche brands Sparks and Steel Reserve from drinks marketer McKenzie River.