US: Miller and SKYY to join battle for RTD market
By Chris Brook-Carter | 4 January 2002
American brewing giant Miller Brewing and Skyy Spirits, the premium drinks producer, are to introduce a ready-to-drink malt beverage containing SKYY Vodka in the US. The announcement comes only weeks after it was revealed that Anheuser-Busch and Bacardi are to introduce their own RTD, Bacardi Silver, to compete in the fast growing pre-packaged market, currently led by Smirnoff Ice.
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American brewing giant Miller Brewing and Skyy Spirits, the premium drinks producer, are to introduce a ready-to-drink malt beverage containing SKYY Vodka in the US. The announcement comes only weeks after it was revealed that Anheuser-Busch and Bacardi are to introduce their own RTD, Bacardi Silver, to compete in the fast growing pre-packaged market, currently led by Smirnoff Ice.
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