Miguel Torres Jr. has been appointed president of his namesake wine company's Chilean operations.

The Spain-based company confirmed late last week that Miguel Torres Jr. has left his position as marketing director of Bodegas Torres in Spain to assume the role of executive president at the unit in Chile, located in Curicó.

Torres Jr. will be charged with increasing sales to export markets, to implement organic viticulture and to develop the new wines that will come from Empedrado, a new wine-growing region south of Concepción.

The winery in Chile was founded in 1979 by Torres Jr.'s father, Miguel Torres, who is the current president and CEO of the mother company in Spain.

The Chilean winery's sales totalled EUR11.2m (US$16.3m) in 2008. The unit's main brand is the 'Santa Digna' varietal range.