INDIA: Mexican beer giant Grupo Modelo launches Corona

By Navroz Havewala | 24 August 2001

Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Leading Mexican brewer, Grupo Modelo is hoping the launch in India of its premium priced beer brand, Corona will create sales of USS$1m. Corona rated the world's 5th best selling beer in 2000 is already stocked by a number of supermarket outlets in Bombay. But by pricing the brand at Rs.150/ (US$3) it will be positioned head to head against its international rival, Heineken priced at Rs.130.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

COMMENT: Heineken chilling rumours
Dutch brewer Heineken is rumored to have released a self-chilling beer can.

HOLLAND: ING raises Heineken targets
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs.

HOLLAND: New Heineken CEO to steer same path
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page