CHINA: Merchant du Vin opens Chinese importer
Merchant du Vin has formed an importing company in Hong Kong that will sell speciality beers throughout China.
The company said that the launch of MdV-Asia Ltd had taken two years of research, planning, and building of a distribution network.
MdV-Asia general manager Samson Lo said: "The Chinese specialty beer market is still small, but has been growing rapidly over the past five years - and speciality beers are the fastest-growing component in the beer category. Chinese people like to try new things."
Currently, MdV-Asia is selling Samuel Smith and Ayinger beers in China.
MdV president Rich Hamilton said: "We have taken a very focused approach with a limited portfolio to start, and we'll continue to evaluate our business model based on opportunities in China.
"Over time we expect to grow the portfolio on a selected basis... we may even branch out from our stalwart US portfolio and represent a slightly different mix."
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