A 12,000 square metre, California-style winery will open in Bordeaux's Medoc region next March.

The winery is the initiative of fourth generation Bordeaux négociant and owner of Chateau d'Arsac, Philippe Raoux, who is investing EUR20m (US$26.4m) in the project.

"The financing is private, coming in part from the sale of our Bordeaux office buildings, and in part from loans," said Sylvie Lépinay of Philippe Raoux négociants.

A the same time Raoux, who sells wine in France and Belgium, is launching an Internet and catalogue service for international sales.

The winery, with 26 hectares of garden, will include a restaurant, meeting rooms and a personal wine preference analysis service.