London shoppers will see the new image of Medoc wines in over 300 sites in or around multiple grocers and off licences during a two-week poster campaign for the Bordeaux wine region, starting on October 8th.

Positioned in key retail sites in the Greater London area, the poster, which is sponsored by the Bordeaux Wine Bureau will capitalise on in-store promotions.

The posters, which show a young man striking a relaxed pose holding a glass of Medoc behind a large glass illustration, mirrors the generic Bordeaux advertising campaign created two years ago by the Bordeaux Wine Bureau.

Yves Raymond, president of the Conseil des Vins du Medoc hopes that by working alongside the generic campaign, they will jointly encourage new consumers to taste and buy Bordeaux wines.