FRANCE: Mecca Cola to launch in Middle East

By just-drinks.com editorial team | 20 January 2003

The controversial soft drink Mecca-Cola, which has sold over 2m bottles in Europe, is to launch in the Middle East, according to owner Tawfik Mathlouthi. A new entity Mecca Middle East Company is being set up with a production plant planned for Dubai after Mathlouthi signed a deal with the Emirati company Mojarrad General Trading (MGT), including distribution rights across the Middle East.

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The controversial soft drink Mecca-Cola, which has sold over 2m bottles in Europe, is to launch in the Middle East, according to owner Tawfik Mathlouthi. A new entity Mecca Middle East Company is being set up with a production plant planned for Dubai after Mathlouthi signed a deal with the Emirati company Mojarrad General Trading (MGT), including distribution rights across the Middle East.

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