UK: McGuigan brings vineyard to central London

By | 10 July 2008

London now has its own vineyard located near Liverpool Street Station.

The McGuigan City Vineyard, created by Australian wine producer McGuigan, covers 4,090 square feet in the centre of London's financial district.

Featuring 80 fifty-year old vines capable of producing over 400 bottles of wine and located in the Broadgate Arena, visitors are allowed to take off their shoes, walk amongst the vines and sample a selection of wines whilst learning about winemaking.

McGuigan Wines founder, Brian McGuigan, said: "It's all about education - our recent survey of 1,000 UK consumers alarmingly revealed that 73% lack confidence when purchasing wine and 84% admit to having little knowledge of the wine they drink.

"This is a wake up call for the industry. We need to bring people closer to wine, build their confidence and bring the product to life. We felt the best way to do this was to bring our vines, wines and people to London to show them exactly what goes in to making wine."

The McGuigan City Vineyard opened to the public yesterday, until tomorrow.

Sectors: Wine

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