UK: McGuigan brings vineyard to central London
London now has its own vineyard located near Liverpool Street Station.
The McGuigan City Vineyard, created by Australian wine producer McGuigan, covers 4,090 square feet in the centre of London's financial district.
Featuring 80 fifty-year old vines capable of producing over 400 bottles of wine and located in the Broadgate Arena, visitors are allowed to take off their shoes, walk amongst the vines and sample a selection of wines whilst learning about winemaking.
McGuigan Wines founder, Brian McGuigan, said: "It's all about education - our recent survey of 1,000 UK consumers alarmingly revealed that 73% lack confidence when purchasing wine and 84% admit to having little knowledge of the wine they drink.
"This is a wake up call for the industry. We need to bring people closer to wine, build their confidence and bring the product to life. We felt the best way to do this was to bring our vines, wines and people to London to show them exactly what goes in to making wine."
The McGuigan City Vineyard opened to the public yesterday, until tomorrow.
- Is Diageo approaching its "Et tu, Brute" Moment?
- Diageo Q4 & FY - Preview
- Has Diageo added Beer to its 'Non-Core' List?
- SABMiller, Carlsberg, Heineken: Poland's beer itch
- SABMiller's Q1 Sales Performance by Region
- NPD: Tomatin Contrast, Cù Bòcan
- Diageo comm's director latest to leave
- Diageo hit by SEC investigation in US
- Global business development head to quit Diageo
- just the Winners - IWSC Spirits Trophy Winners
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global gin insights - market data, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research