UK: Maxxium ties Famous Grouse to Six Nations rugby

By just-drinks.com editorial team | 17 February 2011

Maxxium UK has launched a range of promotional activities for The Famous Grouse Scotch whisky as part of its affiliation with the Scottish national rugby union team.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Maxxium UK has launched a range of promotional activities for The Famous Grouse Scotch whisky as part of its affiliation with the Scottish national rugby union team.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Product Launch - UK: Lucas Bols' Bols Foam
Lucas Bols has launched Bols Foam in the UK.

UK: Beam Global Spirits & Wine gives Sourz TV push
Beam Global Spirits & Wine is to bring its Sourz brand to UK television screens for the first time, through its Maxxium sales and marketing JV.

UK: Edrington Group plots Asia, US push on strong full-year
The Edrington Group is looking to consumers in Asia and the Americas to help it build on rises in both sales and profits in its most recent fiscal year.

Market research related to this article

Rtds/high-strength Premixes - Hong Kong, China
2010 saw the category experiencing a slowdown in the declining rate of both volume and value sales, particularly in the on-trade channels. The recovering economy in 2010 led to consumers returning to RTDs/high-strength premixes after having seen pric...

Beer - Hong Kong, China
World Cup fever in 2010 saw on-trade volume generate a positive growth of 1%, following two consecutive years of decline. Further on, economic recovery meant that consumers possessed greater financial ability and were again visiting on-trade establis...

Cider/perry - Hong Kong, China
The 2010 FIFA World Cup has led to a renewed interest in cider/perry as on-trade establishments such as bars and pubs launched a series of promotions to attract customers during the event that lasted from June to July. Cider/perry appealed to some cu...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page