The drinks distribution company Maxxium has signed an exclusive UK on-trade distribution agreement with Matthew Clark for its premium Piper-Heidsieck Champagne portfolio.

The deal will see Matthew Clark, through its wholesale business, represent the Piper-Heidsieck portfolio in the on-trade.

Maxxium UK managing director Justin Adams said: "This new relationship will allow us to capitalise on Piper's success.  Our brand development team will continue to build the profile of Piper in the on-trade, while Matthew Clark's premium wine experience will extend its reach and create new opportunities for the entire Piper range.

"We will be working together to ensure a smooth transfer for our customers," he concluded.

Dan Townsend, managing director for Matthew Clark Wholesale commented: "We have the most significant wine portfolio available in the UK, and we are delighted to have joined with Maxxium to extend and develop the Piper-Heidsieck brand in the on-trade."