UK: Maxxium releases Christmas Famous Grouse pack
By just-drinks.com editorial team | 10 October 2008
Maxxium has launched a limited edition Christmas pack for The Edrington Group's Famous Grouse Scotch whisky brand in the UK off-trade.
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Maxxium has launched a limited edition Christmas pack for The Edrington Group's Famous Grouse Scotch whisky brand in the UK off-trade.

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