Maxxium has readied the release of the latest variant of Absolut vodka for the UK.

The company, which handles the distribution and marketing of Absolut for brand owner Vin & Sprit, said today (14 August) that Absolut Masquerade will be available in the UK from this month. The variant will initially be available in supermarket chain Asda and Selfridges.

Absolut Masquerade consists of a bottle of Absolut vodka, stored in a red sequin cover with a zip down the back, symbolising a ball dress.

 "Our new gift pack builds on the legendary Absolut history of creative and groundbreaking bottle and package design", said Barbara Annis, brand manager for Absolut at Maxxium UK. "We are confident that the new design will be just as much appreciated as its predecessors, Bling Bling and Disco."

The new gift pack will be available in 76 markets worldwide from this year.