UK: Maxxium confident on Brugal rum push
By just-drinks.com editorial team | 10 August 2009
The launch of Brugal rum in the UK is on-track, with distributor Maxxium UK investing more than GBP1m behind the brand in its first 18 months.
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The launch of Brugal rum in the UK is on-track, with distributor Maxxium UK investing more than GBP1m behind the brand in its first 18 months.

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