UK: Maxxium, Beam Inc debut Red Stag ad
By Chris Mercer | 29 November 2011
Beam Inc and its co-owned distributor in the UK, Maxxium UK, have launched their first advertising campaign for Red Stag cherry-infused Bourbon in the country.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Beam Inc and its co-owned distributor in the UK, Maxxium UK, have launched their first advertising campaign for Red Stag cherry-infused Bourbon in the country.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Spirits - Producers eye Jubilee Jackpot
The pending Diamond Jubilee in the UK has been prefaced by a swathe of special edition versions of products from every drinks category. As a keen list-maker, Ian Buxton is well-placed to bring them all together. Right up until he goes cross-eyed.
Product Launch – TRAVEL RETAIL: Beam Inc's Jim Beam 1795
Beam Inc's Jim Beam 1795
Product Launch - UK: Beam Inc's Sourz Spirited Mango
Beam Inc's Sourz Spirited Mango
Market research related to this article
Edrington Group in Spirits (World)
Facing challenging conditions in core markets, Edrington is under growing pressure to diversify its operations in terms of both product offer and geographic reach. This profile analyses the strongest opportunities for developing the company’s existin...
Rtds/high-strength Premixes - Hong Kong, China
2010 saw the category experiencing a slowdown in the declining rate of both volume and value sales, particularly in the on-trade channels. The recovering economy in 2010 led to consumers returning to RTDs/high-strength premixes after having seen pric...
Beer - Hong Kong, China
World Cup fever in 2010 saw on-trade volume generate a positive growth of 1%, following two consecutive years of decline. Further on, economic recovery meant that consumers possessed greater financial ability and were again visiting on-trade establis...












