The board of drinks distributor Maxxium has said it has appointed Ben van Doesburgh as chief executive of the company.  Van Doesburgh took up this position on Monday 18 October. 
 
Van Doesburgh joins Maxxium from Mattel where he was president, Europe, Middle East and Africa, with overall responsibility for the re-organisation of the group's operations in that region. Prior to Mattel, van Doesburgh held various senior positions at Procter & Gamble (1982 - 2000), culminating in his role as regional vice president of the Arabian Peninsula.
 
Jean-Marie Laborde, Maxxium's chairman, said: "We're delighted to have Ben join us. He brings considerable knowledge of branded consumer goods with particular experience in distribution and marketing, and a strong track record in operational management.
 
"We welcome Ben and look forward to his contribution to driving Maxxium's future growth strategy."