UK: Maxxium announces UK sales growth
Black Bottle, The Famous Grouse, The Claymore, Whyte and Mackay
Maxxium's leading brands accounted for 15% of all Scotch whisky sold in the UK in volume terms and over 17% in value terms (AC Nielsen MAT Nov/Dec - excluding deluxe blends).
The company reported sales of The Famous Grouse in UK multiple grocers rose 3% in the last 12 months. In UK independent specialists, sales of The Famous Grouse out performed the market, increasing by over 7%.
Alex Gonnella at Maxxium said: "These sales figures confirm the strength of Maxxium's portfolio of blends and malts in a highly competitive market."
Across the independent retailers, Whyte and Mackay sales increased by nearly 12% and growth in independent specialists rose by 13%. Claymore also saw sales increase by nearly 7% in UK independent grocers in 2000.
"We are committed to building on this success by continuing to offer our customers the brands demanded by consumers backed by a support package which helps our customers drive their sales forward and increase their profit opportunities," Gonnella added.
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