Maxxium UK is to release a Tropical Blue flavour for it shooter brand Sourz, to the UK on-trade from October 20th.

The flavour has already been trialed in "Scream" outlets during September, the introduction of Sourz.

Maxxium UK hopes to appeal to non-shooting 18-24 year olds who find most shots on the market too challenging.

Maxxium UK brand manager for Sourz Gordon Muir said, "Maxxium UK has continually used its shooter expertise to broaden category appeal and unlock growth opportunities. Tropical Blue Sourz is a fun, great tasting shooter and the addition to the Sourz brand is a great opportunity for stockists to realise consumer-led growth and capture more incremental sales."