UK: Matusalem Solera 7 hits UK shelves

By just-drinks.com editorial team | 21 November 2008

Matusalem premium aged rum Solera 7 is now available in the UK through newly-appointed agent PLB.

Sold in 15 other European markets, Matusalem Solera 7 will be distributed in the UK on-trade alongside Gran Reserva Solera 15, Clásico and Platino, the company said today (21 November).

"We are very excited to be bringing Solera 7 - which accounts for 40% of Matusalem's sales in Southern Europe - to the increasingly rum-aware UK market," said brand manager Adam Wyartt.

PLB is one of the UK's largest suppliers of wines, beers and spirits to the trade, with a producer base covering Europe, the Americas, Australasia and South Africa.

Sectors: Spirits