HEAD: Matthew Clark Seeks Up4it Babes

By Sarah Diston | 5 September 2001

Matthew Clark has launched a new marketing campaign for brands Diamond White and Diamond Red. The search for the "Diamond Up4it Babe 2001" campaign, created to support the high-profile sponsorship of youth holiday specialists Club 18-30, aims to raise awareness amongst the 18- to 24-year-old youth market.

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Matthew Clark has launched a new marketing campaign for brands Diamond White and Diamond Red. The search for the "Diamond Up4it Babe 2001" campaign, created to support the high-profile sponsorship of youth holiday specialists Club 18-30, aims to raise awareness amongst the 18- to 24-year-old youth market.

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