UK: Mateus Rose undergoes contemporary facelift

By just-drinks.com editorial team | 4 April 2002

Mateus Rosé, the leading European Rose brand in the UK, has unveiled its first repackaging in its 60-year history, in an attempt to make the brand more contemporary and give it better shelf presence. The relaunch of the Portuguese wine will be supported by a marketing campaign by distributor First Drinks Brands, in efforts to re-stimulate interest in a brand that has gradually got drier in taste in recent years. 

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Mateus Rosé, the leading European Rose brand in the UK, has unveiled its first repackaging in its 60-year history, in an attempt to make the brand more contemporary and give it better shelf presence. The relaunch of the Portuguese wine will be supported by a marketing campaign by distributor First Drinks Brands, in efforts to re-stimulate interest in a brand that has gradually got drier in taste in recent years. 

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