CZECH REPUBLIC: Mast-Jagermeister loses brand name battle

By just-drinks.com editorial team | 5 October 2007

Mast-Jagermeister has lost its legal battle against Czech drinks group Domita over its use of the Fortova Horka brand name, according to local reports.

The Financial Times Deutschland reported that the German bitters and liqueurs producer said yesterday (4 Oct) that the Czech Supreme Administrative Court had dismissed its claims that the two drinks could be confused.

Mast-Jagermeister claimed that the Czech company's brand not only included a stag on the label similar to its flagship Jagermeister brand, but that its name meant 'hunter bitter' and translated in German as 'Jagerbitter', bearing too much resemblance.

Sectors: Spirits