UK: Mast-Jägermeister launches distribution subsidiary
Mast-Jägermeister will launch its first independent distribution unit outside Germany
Mast-Jägermeister is setting up its first distribution subsidiary outside of its native Germany with current UK partner Cellar Trends as the firm ups its focus on the country.
The new UK company, which starts trading next month and will be called CTJM, will be a sister company of Cellar Trends. Around 50 Cellar Trends' employees will be transferred to the new subsidiary, Jägermeister said today (10 September).
The group also said there would be no changes to "existing supplier contracts".
However, once CTJM has been established, it will be transferred to Jägermeister.
The German liqueur group has also appointed the former MD of Russian Standard's European operations, Guy Lawrence, to run its UK unit after it has been transferred from Cellar Trends and is intending to set up a UK head office in the London area.
It is anticipated that Mast-Jägermeister UK will recruit extra staff to develop the brand and business in the UK.
The UK is now Jägermeister's third largest global market, the company said.
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Brown-Forman launches brand nutrition website
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers