Martini's Martini Prosecco, Martini Rosé

Category - Wine, sparkling, Italy, 8% abv

Available - Now

Location - UK, listed by Booker, available in Costco

Price - RRP Prosecco GBP9.99 (US$16.70), Rosé GBP8.99

Both wines are targeted primarily at female consumers, who find Champagne too dry in taste.

As well as launching the two variants, Martini is also increasing its investment behind its Martini Asti sparkling wine brand. The new bottle features a silver metallic main front label with the DOCG status highlighted.