UK: Marston's offers tonic in a tough beer market
Marston's outperforms UK beer market
Consumer demand for premium ale has helped Marston's to outperform the lacklustre UK beer market over the last nine months.
Marston's said today (27 July) that own-brewed beer sales rose by 2% in volume terms for the 42 weeks to 23 July. "Our focus on localness and premium ales contributed to this growth with premium cask ale up 4%," said the middleweight brewer and pub owner.
Its figures serve as a reminder that not all sectors of the UK beer market are in disarray. Yesterday, the British Beer & Pub Association (BBPA) said that total beer sales by volume in the country sank by 7% for the first six months of 2011.
Volumes in the market were 12.27m barrels, which is the smallest total for the first half of any calendar year in BBPA published records, dating back to 1997.
By contrast, many premium beers, including bottled lager and cask ale, have outperformed mainstream beers.
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