UK: Marston's admits beer sales slide

By | 28 March 2007

UK regional brewer and pub group Marston's said today (28 March) that its beer sales are down on the year.

However, Marston's, formerly known as Wolverhampton & Dudley Breweries, said its premium ale sales had increased during the 24 weeks to 17 March.

The brewer, which owns the Pedigree ale brand, said it had gained share of the UK's premium ale category amid a hike in its marketing investment, which includes sponsorship of the England and Wales Cricket Board.

In all, Marston's outlined in a trading update ahead of its first-half results, trading had been "satisfactory and in line with expectations". Sales from Marston's managed pubs were up 7%, although the company declined to give figures for its tenanted and leased pubs division.

Marston's said its work to prepare for the imminent smoking bans in England and Wales is "very well advanced".

The company said: "The high quality of our estate and operational approach is enabling us to
deliver good growth in today's trading environment."

Marston's will publish results for the six months to 31 March in May.

Sectors: Beer & cider, Soft drinks, Spirits, Water, Wine

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UK: Marston's admits beer sales slide

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