UK: MARS plans nationwide sampling campaign
By Sarah Diston | 18 June 2001
To build awareness among its target youth audience, MARS will be giving consumers the opportunity to taste the MARS chocolate drink first hand. Under the theme 'Have You Got The Bottle' the MARS sampling team will be starting in London's Hyde Park on 22nd June at the Kronenbourg Cup beach soccer tournament and will then be touring towns and cities across the UK between 27th June and 10th August.
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To build awareness among its target youth audience, MARS will be giving consumers the opportunity to taste the MARS chocolate drink first hand. Under the theme 'Have You Got The Bottle' the MARS sampling team will be starting in London's Hyde Park on 22nd June at the Kronenbourg Cup beach soccer tournament and will then be touring towns and cities across the UK between 27th June and 10th August.
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