Grand Marnier parent company Marnier-Lapostolle has announced a new senior sales team.

The family-owned company has appointed Guillaume Villarabel as director for Europe.

Villarabel has been Northern Europe area manager for two years, following nine years with Coca-Cola Co in sales and marketing roles.

Shanghai-based Asia director Yves Coppin will move to Paris to become director for both Asia and Latin America from January next year. Coppin has worked for Marnier-Lapostolle since 2002.

Lionel Ehrmann has been named international key accounts, duty-free and international division manager.

The new team will report to executive vice-president Tom van Lambaart, who became head of sales and marketing at the company on 1 July. Van Lambaart replaced chief operating officer Claude de Jouvencel, who has retired after 42 years in the drinks industry.

Last month, Diageo announced that it has signed a deal to distribute Grand Marnier, the orange and Cognac liqueur, across Europe.