US: Marketing investment hits Boston Beer profits

By just-drinks.com editorial team | 11 May 2006

Boston Beer Co. has seen profits fall during the first quarter of the year as the US brewer increased its marketing spending to capitalise on the boom in craft beer sales in the country.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Boston Beer Co. has seen profits fall during the first quarter of the year as the US brewer increased its marketing spending to capitalise on the boom in craft beer sales in the country.