EUR: Marketing, innovation director Europe quits Diageo

By | 10 July 2013

The marketing & innovation director for Europe is set to leave Diageo

The marketing & innovation director for Europe is set to leave Diageo

Diageo has confirmed a change of marketing & innovation director for Western Europe.

Edward Pilkington, the company's global category director for vodka, rum and gin, has moved across to fill the position, Diageo said yesterday (9 July). He replaces Matt Barwell who had held the post for just under two years.

Barwell is set to leave Diageo in September. He joined the company from Mars in 1998 and has been global marketing director for the J&B whisky brand and marketing & innovation director for Africa. When contacted by just-drinks today, a spokesperson for the company said: "Matt has decided that it is now time to take on a new challenge in his career and, given his desire to be based in GB while his children are at school, will pursue these outside of Diageo. We wish him all the best for the future."

The switch took effect from 1 July, with Barwell staying on for a couple of months to “allow for a smooth transition”.

Pilkington joined Diageo in 1990 and has held roles including marketing & innovation director for Australia, as well as assuming the same position for Latin America and the Caribbean.

Expert analysis

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review

Diageo plc (Diageo) is one of the world's leading companies in the beverage alcohol industry. The company carries out the production and distribution of spirits, beer and wine. The key brands of the company include Johnnie Walker, Smirnoff, Captain Morgan, Baileys Original Irish Cream, J&B, Tanqueray, Guinness, Crown Royal Canadian, Beaulieu Vineyard and Sterling Vineyards, and Bushmills Irish. Diageo also has distribution rights for the Jose Cuervo tequila brands in North America and various other markets.

Sectors: Beer & cider, HR – personnel, Spirits, Wine

Companies: Diageo

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