Coors Brewing Co. has appointed a new chief marketing officer.

The Molson Coors subsidiary said today (19 January) that Andrew England would assume the position from 13 February.

England joins Coors from The Hershey Company, where he was most recently vice-president, international marketing and strategy.

Prior to Hershey, England's career included a spell as business director at Nabisco Biscuit Company, plus ten years in a variety of marketing and brand management positions at Cadbury Schweppes, including category vice-president at the Dr. Pepper/Seven-Up unit.

"Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation's most-recognised brands," said Frits van Paasschen, president and chief executive officer of Coors Brewing Co.