USA: Research - US lager: margins, not volumes, are the key to success
Q3 sales were down at Adolph Coors, but the brewer still manager to pull up profits by 13% thanks to reduced marketing costs and rising US prices. It looks like improving profit margins is the way forward in the US right now. Lager sales are expected to continue growing slowly for the next few years. From 24.4 billion liters in 2000, volume sales are only expected to reach 24.6 billion liters in 2004.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- What's on the M&A cards for San Miguel Brewery?
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- William Grant & Sons boosts Travel Retail team
- First Drinks becomes William Grant UK