UK: Malibu climbs to number two
Allied Domecq acquired Malibu 18 months ago, and the brand has increased its volume and value share to 10.8% and 10.14% respectively over the MAT to July 2003, according to AC Nielsen. In a statement, Allied said these figures have been achieved during a period when all other major speciality spirit brands experienced volume decline.
Senior brand manager at Allied Domecq, Jeremy Hill, said: "We are confident that we can further improve our market position in the run up to Christmas and who knows, even secure the number one position."
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
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Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
Pernod Ricard and Fortune Brands are considering a US$13 billion bid for Allied Domecq, the world's second-largest spirits company. Were it to take place, Pernod and Fortune would split Allied's brand...
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