UK: Major relaunch for Kronenbourg 1664
The packaging is also being changed with a new simpler Kronenbourg 1664 label, designed by Paris designer, Landor, being introduced. The blue of the packaging is also being made slightly lighter. The ad campaign, devised by M&C Saatchi, aims to put over a "British view of what the French do well" in a light-hearted and tongue-in-cheek way.
Scottish Courage currently has two beer brands in the top six in Foster's and John Smith's. Kronenbourg is currently the ninth biggest selling beer brand in the UK. The brand, which Scottish Courage parent company, Scottish & Newcastle, acquired from Danone in 2000, currently has 12.4% of the premium lager category. It is well ahead of the next best selling brand, Budweiser, which has 6% of the sector, but Scottish Courage will be focused on gaining ground on the market leader, Stella Artois, which has a massive 32.7% share.
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
In spite of trying to buy up Southcorp, Foster's could itself be a takeover target in the near future, according to press reports....
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV. ...
Pernod Ricard is looking to acquire Allied Domecq....
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