The company reported strong sales of fine wines over Christmas

The company reported strong sales of fine wines over Christmas

UK retailer Majestic Wine saw a single-digit rise in sales over Christmas as fine wines performed strongly. 

The Watford-headquartered group, which has 200 UK stores, reported today (8 January) that like-for-like sales in the ten weeks to 6 January rose by 2.8%. Total sales, including new store openings, were up by 5.9%.

No further detail was given. 

Steve Lewis, Majestic's chief executive said customers had chosen to "treat themselves". "We saw strong growth in sales of fine wine above GBP20 (US$33) per bottle," he added. 

Wine producers operating in the UK are increasingly focussing on a premiumisation strategy as the market remains tough. 

In full-year results, reported last June, Majestic said that pre-tax profits rose by 2.2% to GBP23.7m (US$37.3m), but sales fell.