UK: Majestic Wine cuts minimum purchase rule

By | 1 September 2009

Majestic Wine, the UK retailer, has halved its minimum purchase requirement from 12 bottles to six as it looks to maintain sales in the recession.

From today (1 September), shoppers will be able to buy cases of six bottles from Majestic, marking a significant loosening of the retailer's business policy.

"Reducing the minimum purchase makes Majestic even more accessible to both current and new customers," said the retailer, which has trialled the six-bottle policy in select stores over the past year.

It will maintain a 12-bottle policy for website purchases and customers will get free delivery when purchasing 12 bottles or more.

In June, Majestic said it would continue its store expansion plan, despite posting a slide in full-year profits.


Sectors: Wine

Companies: Majestic

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