Product Launch - UK: Mahou-San Miguel's San Miguel Fresca
By Chris Mercer | 30 January 2012
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Carlsberg UK to debut San Miguel Fresca |
Carlsberg UK and Mahou-San Miguel are jointly launching San Miguel Fresca lager in the UK.
Category - beer, lager, 4.4% abv
Available - From next month
Location - UK, on-trade
Price - Not specified, other than "premium". available in 33cl bottles
Distribution - Carlsberg UK
Carlsberg UK said today (30 January) that it and Spain-based Mahou-San Miguel have developed San Miguel Fresca specifically for UK consumers. They will back the launch with a GBP6m (US$9.4m) marketing campaign.
The launch is an extension to the San Miguel lager brand, which Carlsberg also distributes in the UK. San Miguel Fresca is ideally served chilled with a wedge of lime, said the brewers.
A spokesperson for Carlsberg declined to give specific pricing details when contacted by just-drinks.
Sectors: Beer & cider, Product launches
Companies: Carlsberg
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Product Launch - UK: Mahou-San Miguel's San Miguel Fresca
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