SOUTH AFRICA: Mad Bull "red" flagged by court

By Arnold Kirkby | 15 July 2002

A Pretoria High Court has found a South African energy drinks producer in breach of the internationally renowned Red Bull trademark and ordered it to cease using the trade name Mad Bull. Rizo Investments (Pty) LTD from Johannesburg aggressively launched Mad Bull in 2000 and was shortly thereafter approached by representatives of the Austrian-based Red Bull to desist from using the name. It failed to do so, leading to the court action.

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A Pretoria High Court has found a South African energy drinks producer in breach of the internationally renowned Red Bull trademark and ordered it to cease using the trade name Mad Bull. Rizo Investments (Pty) LTD from Johannesburg aggressively launched Mad Bull in 2000 and was shortly thereafter approached by representatives of the Austrian-based Red Bull to desist from using the name. It failed to do so, leading to the court action.

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