Product Launch - SCANDINAVIA: Mackmyra Svensk Whisky's Mackmyra Midvinter

By | 23 October 2013

Mackmyra Svensk Whisky launches Mackmyra Midvinter early next month

Mackmyra Svensk Whisky launches Mackmyra Midvinter early next month

Mackmyra Svensk Whisky's Mackmyra Midvinter

Category - Spirits, whisky, Sweden, 46.1% abv

Available - From 1 November

Location - Sweden, off-trade through Systembolaget stores and in selected Nordic travel retail outlets

Price - In travel retail, EUR65 (US$89) per 70cl bottle

Distribution - Five Eyes

Mackmyra Svensk has lined up the first in a new stand-alone range to replace its Mackmyra Special series

Mackmyra Midvinter has been finished in Bordeaux casks, glühwine casks and Sherry casks.

The whisky is produced at a distillery is situated in Gävle.

Show the press release

On November 1st , Mackmyra Svensk Whisky launches it’s new winter whisky, Midvinter, in selected stores on the Nordic travel retail market. Midvinter is the first edition of a new stand-alone range to replace the popular Mackmyra Special series.

Mackmyra Midvinter is a complex limited edition whisky, something new to experience for both new consumers and collectors. With finish from French Bordeaux casks, glühwine casks and sherry casks, it’s a grown-up alternative to other traditional winter beverages. 

"We know that there is a demand for seasonal products, and with it’s wine-like finish, Midvinter goes perfect with the colder season," says Johan Åsman, Sales Director at Mackmyra Svensk Whisky.

"For Mackmyra Midvinter we have chosen a new design expression to suit the product’s character. The new design for the bottle and the box combines Scandinavian minimalism with a more powerful expression," says Annika Hampf Fogtmann, Marketing Director at Mackmyra.

Midvinter is bottled on 70 cl bottles with an ABV of 46.1 %. It will cost approximately EUR 65 and is officially launched on November 1st. Midvinter will be available with a limited number of bottles in selected stores on the Nordic travel retail market. 

"The nose is fruity and spicy with dried fruits, light glühwine spices, wine notes and butterscotch. The palate is fruity and spicy with butterscotch, citrus, dried fruits and vanilla. The texture is oily and medium rich. The aftertaste is fruity, herbal and dry," says Master Blender Angela D’Orazio. 

Mackmyra Svensk Whisky is the market leader in Swedish whisky, with award-winning products such as The First Edition, Mackmyra Brukswhisky and Svensk Rök. Mackmyra Svensk Whisky was awarded European Spirits Producer of the Year 2012 by the IWSC.

Original source: Company Release

Expert analysis

The Future of the Spirits Market in Sweden to 2017

The report presents detailed data on the Spirits consumption trends in Sweden, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data.

Sectors: Product launches, Spirits

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