FRANCE: LVMH's Chateau Yquem drops 2012 vintage after poor summer
Poor weather means there will be no 2012 vintage of the prestigious Château d'Yquem - a Sauternes premier cru supérieur.
The LVMH-owned Bordeaux label will write off an estimated EUR20m (US$26.3m) to EUR25m in revenues (from an annual average volume of 100,000 bottles) rather than compromise on quality, the company said yesterday (17 December).
"We did everthing we could but the weather beat us," said estate manager, Pierre Lurton, adding that the 5,000 to 10,000 bottles that perhaps could have been produced would have been "of average quality and not in keeping with Yquem's image as a product of excellence".
The last time Yquem missed a vintage was in 1992.
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:...
This is the second edition of our popular ranking of the world's leading spirits brands....
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology use...
- A tobacco analogy soft drinks will want to embrace
- Pernod's Portman Group penalty - a coincidence?
- just The Preview - SABMiller's Q1
- just Five Years Ago: A-B InBev sells Oriental
- Cleaning China's seedier side brings Remy balance
- Diageo faces public consultation over W&M sale
- William Grant silent on Drambuie bid talk
- Diageo's Captain Morgan Facebook ad banned
- Bacardi to fight US football team legal action
- Remy posts Q1 sales drop as Edrington loss bites