FRANCE: LVMH exec sounded out over INAO post
The general director of the wine and Champagne division of LVMH Moët Hennessy Louis Vuitton looks to be the front runner to take charge of the Institut National de l'Origine et de la qualité.
The French Minister of Agriculture Dominique Bussereau has contacted Yves Bénard about the vacant position, previously held by Rene Renou, who passed away last year.
"The Minister of Agriculture has contacted me, and asked, if he proposed my name for chairman of the Comité Vin, whether I would accept it," Bénard told just-drinks at the Wine Evolution trade show today (29 January) in Paris.
"I told him that I would do so. I have been told by people around the Minister that his decision has been taken, but an announcement will not be made until next month."
Asked what his approach in the position would be, Bénard said: "I don't want to give the impression that I have a plan - I don't want the Minister to be harassed!"
Furthermore, Bénard was quick to emphasise that he is not the only contender for the position.
Bénard noted, however, that he is a keen fan of simplification for France's wine industry. "For France, it is very important that our wines are easier to understand for the consumer," he said.
Renou, who died last June, was a keen proponent of reform of France's AOC system, which he viewed as having become confusing for consumers.
Wine Evolution is taking place in Paris on 29-30 January and just-drinks is providing updates live from the event, which brings together the leading lights from the wine world to discuss matters at th...
Beam's acquisition of Teacher's and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global...
The news that Yves Bénard is the front-runner for the top job at the INAO is good news for reformers in the French wine industry....
V&S Group's move into the local Chinese spirits market via a joint venture with Sichuan company JianNanChun offers the Swedish company access to the growing premium sector of a massive spirits industr...
LVMH Moët Hennessy Louis Vuitton has posted a healthy lift in first half operating profit....
Champagne has a problem very few wine regions currently face. It does not make enough wine to meet demand. Many believe the only way forward is to expand the vineyard area but, writes Chris Losh, expa...
A group of 80 French winemakers yesterday (30 May) occupied the Paris headquarters of French regulatory body INAO (Institut national de l'origine et de la qualité) in protest against its reform of win...
Moët Hennessy has secured majority control of a Chinese spirit company....
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Concha y Toro's Q2 by region, brand - Focus
- A step forward in alcohol research? ISFAR 191
- Diageo revamps Gordon's gin bottle in UK
- AB InBev to cull 5,500 jobs after SABMiller buy
- Pernod deal rescues Corby's FY
- Craft Brew Alliance poised for AB InBev takeover?
- Beam Suntory's Bowmore 10 Year Old - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages